Restrooms significantly impact customer loyalty. No one likes to feel uncomfortable in a restroom, and negative experiences make a lasting impression. If your restrooms are unclean, customers will leave, equating to lost sales. Furthermore, word-of-mouth and social media posts about unpleasant experiences can further damage your reputation.
Quality commercial restroom cleaning is essential to boost loyalty, improve employee morale, and enhance the overall shopping experience. By adopting a thorough cleaning program, retailers can both retain customers and extend the life of their restrooms.
The Perception of Clean
David Bishop, a managing partner with Balvor LLC, a Chicago-based consulting firm, talks about working with a convenience store retailer in a recent Convenience Store Decisions article. Together, they found that one of every 10 customers who walked in the store used the restroom.
Given that a convenience store can see this level of activity — and the kind of traffic a big box store sees in comparison — you know it's essential to keep restrooms as clean as possible. However, everyone has a different perception of clean. To make all shoppers and employees feel comfortable, it's critical to have aesthetically pleasing, full-functioning restrooms. They should be dry and well-lit, and all the fixtures should be intact. Check in often to ensure that baby changing stations, plumbing, and dispensers are working properly.
How to Keep Restrooms Looking Their Best
There are two levels of commercial restroom cleaning that retailers should implement to keep their restrooms sparkling around the clock: spot cleaning and daily deep cleaning.
- Spot Cleaning
Spot cleaning is a quick touch-up to ensure the restroom looks tidy and is stocked with paper products and soap. Assign an employee to spot clean frequently throughout the day while the restroom is open. This should include wiping down sink counters, restocking paper products, and pulling the trash. Make restroom cleanliness a team effort and urge all employees to report any issues they see to management immediately. Spot cleaning is also a great time to focus on cleaning common touch points to reduce the spread of germs. These surfaces include faucet handles, door knobs, light switches, and stall latches. Supply staff with disposable cleaning wipes to eliminate cross-contamination between surfaces.
Daily Deep Clean
A daily deep clean is a top-to-bottom, thorough restroom clean that is best performed during slow periods or when the store is closed. The most effective way to deep clean is to use a no-touch cleaning system. A no-touch system physically removes soil and contaminants to keep your customers safe and extend the life of your restroom. An employee will use a low-pressure spray to distribute cleaning solution throughout the restroom, and then a high-pressure spray to force dirt from surfaces. Finally, they'll vacuum the floor dry to completely remove soil, leaving everything sparkling . The drying capability allows patrons to use the restroom immediately after cleaning, without the risk of slipping.
When a retailer's restrooms are known for being clean, patrons will take a bathroom break and return to shopping comfortably. If restrooms are foul and dirty, a customer will be in a hurry to get out of there, and probably out of your store, too — if they don't just leave right away to find a restroom somewhere else. By making restrooms a priority and implementing a thorough cleaning program, you can ensure they're glistening around the clock to provide a satisfying shopping experience.
To learn more about making your restrooms brag-worthy, click here.