Kaivac, developers of the No-Touch Cleaning® and OmniFlex? Crossover Cleaning systems, announces that they have recently retained Marc Ferguson to be the company's new International Business Director.
Ferguson was formerly Director of Sales and Marketing for Vocalink, a company that specializes in translating web, print, social and multimedia content from English into more than 100 different languages.
"A great deal of my international experience developed at Vocalink," says Ferguson. "where in addition to localizing collateral, we customized seamless go to market solutions for Fortune 500 clients. Kaivac's goal is to leverage these experiences to develop its growing international market presence."
While Kaivac has been global for several years, one of Ferguson's first tasks will be to develop the company's international marketing strategy so that it can further expand its presence around the world.
"We see a great deal of potential growth overseas," says Tom Morrison, Marketing Director for Kaivac. "In fact, it is entirely conceivable that our international business will approach, possibly even surpass, our sales and marketing here in the United States."